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PK #1 – Welcome to PromoKitchen
Welcome to the very first episode of the PromoKitchen podcast. In this episode Mark, Bobby and Jonathan discuss the newly launched PromoKitchen website, its purpose and place in the industry and how...
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Standing up to Commoditization
A common complaint in our industry is that it’s tough to differentiate ourselves because commoditization is rampant. I have always looked to the advertising industry for inspiration as I respect their...
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Don’t Skip School!
If you are coming to the PPAI Expo in January, make sure to attend the education program. Investing in education is the single most effective way to grow your business (speaking from 12 years...
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Interview with Craig Morantz
I met Craig Morantz in the late 1990s when I started my distributorship and he was growing his Toronto based supplier, Aware Marketing. Simply put, Craig zigged while others zagged. He brought a flare...
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What’s Next For Online Commerce: Sales Guided By Human Accommodation
There has been a lot of talk about what’s next for online commerce. Rightly so, many people speak of the power of social selling as we live in an era where friends’ recommendations are paramount....
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Breaking Every Rule in the Book
I had the pleasure of attending the Biz Stone keynote at the ASI Dallas show. Seconds before our photograph was taken, I said he must feel like Santa Claus having to pose with so many strangers. I am...
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What’s Cookin’ in the PromoKitchen
The following was originally published in PPAI’s Promotional Products Business Magazine, March 2012. IN 1998, I STARTED in the promotional products industry as an inexperienced, yet enthusiastic,...
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Why “Made in China” Isn’t As Bad As You Think
The Made in China debate in the promotional products industry confuses me. An article in a St Louis paper got me thinking about the sensationalist approach the media has towards our industry as it...
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PK #47 – Jay Deutsch
Jay Deutsch, CEO and Co-Founder of BDA, Inc is our special guest on this episode of the PromoKitchen Podcast. With more than 500 employees and multiple awards and honors to his name, Jay shares some of...
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PK #48 – Memo Kahan
“It began with luck,” begins Memo Kahan in this edifying conversation where he discusses how his previous work experiences from three different companies coalesced into the creative agency known as...
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The Surprising Role Of Schwag In The Birth of Twitter
According to legend, eBay was started as a way to locate PEZ Dispensers. Who knew that Twitter, which went public last month and is now valued at $22 billion, got its start at a good old fashion swag...
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PK #52 – Larry Cohen, Axis Promotions
From the day he opened Axis Promotions, Larry Cohen was a consultative promotional professional, twenty-one years before “trusted advisor” became a key component of most distributors’ value...
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PK #56 – The Icebox
Icebox: perhaps one of the coolest promotional companies on the scene today, are nothing short of refreshing. From humble start-up (an appropriate founding: born on a tabletop, surrounded by cold...
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Highlights from the PromoKitchen Podcast, 2014
From time-to-time, the PK podcast crew will highlight the juiciest morsels our chefs and their guests dig into, you can find those delectable bite-sized bits here. Highlights from Episode #56, The...
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PK #57 – Roni Wright, The Book Company
Roni Wright , Vice President at The Book Company, is one of the most respected individuals in our profession. A 2013 recipient of PPAI’s distinguished Woman of Achievement award (and, in our opinion,...
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PK #58 – Reddit, Erik Martin
In 2012, Time Magazine listed Erik Martin as one of the world’s most influential people. As the Manager of the infamous ‘front page of the internet’, Reddit has become famous for its candid Ask Me...
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Amazon Supply for B2B: Is Promo Next?
Not surprisingly, Amazon is looking to extend its reach into the $8 Trillion B2B wholesale market. Their B2B site, amazonsupply.com, already boasts 2.2 million SKUs and they are on a hiring tear to...
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PK #59 – Kirby Hasseman, Delivering Marketing Joy
Kirby Hasseman is the owner of Hasseman Marketing and Communications and the author of multiple business books including his latest, Delivering Marketing Joy: Using Promo To Grow Your Business The...
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PK #62 – Mark Schaefer
Mark Schaefer of Schaefer Marketing Solutions is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at businessgrow.com (one of the top marketing blogs in the...
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Snack-Sized Byte: Nurturing Creativity in Your Team to Generate Proactive...
From time-to-time, the PK podcast crew will highlight the juiciest morsels our chefs and their guests dig into, we serve these in small, delectable bite-sized bits for your convenience. Today’s snack...
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